Callum McDonald joined the Vetta team in January 2021 as a Social Media Marketing Assistant. Callum graduated with a Bachelor of Business from Queensland University of Technology in 2020, majoring in Marketing and International Business. Earning his stripes during his time at QUT, Callum conducted work experience with Cycling Queensland and Cycling Australia (now AusCycling), gaining valuable experience in event marketing.

As part of his internship, Callum was able to work on exciting projects including the Brisbane Cycling Festival, the Masters, Para, and Elite Track National Championships, Junior, Masters and Elite State Track Championships, and the Queensland Classics Road Series.

Callum’s head-on approach to marketing challenges saw him transition to the role of Marketing Coordinator just six months into his time at Vetta. Callum has a keen eye for brand perception. In the past year he has worked extensively with clients on brand strategy and brand communications.

Constantly widening his knowledge base in the technical workings of the digital sphere, Callum is our resident social network and website optimisation specialist. From platform integrations to audience tracking, Callum brings an analytical approach to all marketing activities and campaigns to get your message to the right people at the right time.

Callum is an active member of the Townsville Cycle Club; loves making the spontaneous day trip and can whip up a storm in the kitchen. A Sydney Swans tragic, you can also find him walking with Luke around town in red and white after a win.