Cluden Park

The Winter Racing Carnival is Cluden Park’s biggest racing and fashions event of the year. Stretching across the three winter months, avid race goers and Townsville’s socialites combine for what is an unforgettable series of race days that are suitable for the whole family.

One of Townsville’s largest social events for the year, the 2021 edition was a return to ‘normality’ after the 2019 floods and 2020 COVID-19 outbreak reduced capacity.


Returning in a big way with a new brand and 100% completed multi-million-dollar facility redevelopment, it was our combined mission with Cluden Park to encourage Townsville, and surrounds, to Treasure the Triumph across three epic days of racing.

A campaign of this size showcases the best of what can be achieved when the whole team is engaged – from conceptualizing and designing campaign assets with the design team, to content creation and stylisation with the production team and finally execution of the marketing plan which involved:

  • Print advertising
  • PR / Media
  • Influencer marketing
  • Radio and TV advertising
  • Social media advertising and organic content
  • Competitions and incentives
  • eDM
  • Vendors/Suppliers and Event sponsors/partners collaborations

Key Results

2yo Classic attendance: 1.5k
Ladies Day attendance: 3k
Townsville Cup attendance: 5.5k
Total attendance: 10k