Cluden Park
The Winter Racing Carnival is Cluden Park’s biggest racing and fashions event of the year. Stretching across the three winter months, avid race goers and Townsville’s socialites combine for what is an unforgettable series of race days that are suitable for the whole family.
One of Townsville’s largest social events for the year, the 2024 edition combines Cluden Park’s 150th anniversary celebrations of the Townsville Turf Club.
Ladbrokes Winter Racing Carnival
The hero creative piece of the carnival as a whole.
The carnival is comprised of four race days and a range of supporting events.
Lawrence & Hanson 2YO Classic
The opening race day of the carnival.
The Lawrence & Hanson 2YO Classic gets Cluden Park’s $1 Million Ladbrokes Winter Racing Carnival underway in sensational style. Experience thrilling racing and an atmosphere unmatched!
A campaign of this size showcases the best of what can be achieved when the whole team is engaged – from conceptualizing and designing campaign assets with the design team, to content creation and stylisation with the production team and finally execution of the marketing plan which involved:
- Print advertising
- PR / Media
- Influencer marketing
- Radio and TV advertising
- Social media advertising and organic content
- Competitions and incentives
- eDM
- Vendors/Suppliers and Event sponsors/partners collaborations
