St Patrick's College
St Patrick’s College approached Vetta to assist them educate their target audience on the benefits of all girl’s education. Dare to Imagine compels young women to challenge the status quo and believe in their ability to make a difference in the world.
A project which combined the forces of the marketing, production and design teams, the Dare to Imagine campaign was launched in Term 4 2020 to tune in with the decision making of parents whose children are entering high school in 2022.
Actions involved in the campaign included, but weren’t limited to:
- Campaign creative concept
- 15 second teasers (1:1, 9:16) for 6 videos
- Full video (1:1, 16:9) for 6 videos
- Theme images x 5 (1:1, 9:16) for social media
- Video end screen (1:1, 16:9)
- Email signature
- Bulletin advertisement
- Email template
- Facebook banner
Key Results
The primary goal was to strengthen the brand with new brand positioning – ‘we are the school of choice’ and to excite the community about St Patrick’s offering. As a result, we were able to contribute in increasing enrolments.
