Regional Roots, National RecognitionVetta Finalist at the 2025 Cairns Crocodile Awards

Big ideas don’t belong to the big cities. And in 2025, our team proved just that.

Earlier this year, our team travelled from Townsville to Cairns to attend the prestigious Cairns Crocodile Awards — a celebration of the finest creative talent across the Asia Pacific.

We were honoured to be named a finalist in the Branded Content & Entertainment category for our campaign In Great Hands, developed for the Great Barrier Reef Marine Park Authority (Reef Authority). Standing alongside some of the region’s most iconic agencies, our team proudly represented what creativity from the top end can look like.

We didn’t take home the trophy, but we came home with something just as valuable: affirmation that the strategic, story-driven work coming out of regional Queensland absolutely deserves national attention.

In Great Hands wasn’t your average awareness campaign. It was designed to connect emotionally first, inform second. Filmed across Queensland, it told the stories of the real people protecting the Reef — scientists, rangers, educators, and community leaders — in their own words.

There was no voiceover. No scripts. No corporate polish.

Just honest, human-first storytelling.

This campaign aligned with Reef Authority’s shift to a unified brand model and met the moment with humility and clarity, reflecting our shared belief that sincerity cuts through where spin falls short.

The campaign sparked meaningful engagement across every platform it touched — connecting with audiences through authenticity, not instruction. Feedback poured in from viewers who felt moved, informed, and inspired by the stories shared.

It not only captured attention but also reshaped how the Reef Authority connects with the public, setting a new benchmark for future communications.

And for us, it confirmed what we’ve always known: when storytelling is grounded in truth, people lean in.

Being named a finalist at this level has reinspired us to pursue the kind of work we’re excited to keep producing. It reflects our belief that strategy and creativity, when paired with empathy and purpose, can move both hearts and metrics.

This moment isn’t just about us. It’s about what’s possible when regional businesses refuse to play small.

We’re proud to guide our clients toward their creative peak, combining strategy with storytelling to build brands people believe in. This recognition shows that doing things differently and doing them with heart gets noticed.

Let’s create something that belongs on a bigger stage and partner with Vetta Creative — your full-service brand and storytelling team in North Queensland, ready to help you reach new heights.