Our first priority was to modernise the brand without losing its tradition. We refreshed the visual identity, introducing a more robust brand system that strengthened recognition across all touchpoints while maintaining continuity with the existing logo. This created a platform that felt contemporary, consistent and true to the school’s character.

To support long-term growth, we developed a comprehensive marketing strategy and a clear framework to shift from reactive communication to proactive, purposeful market presence. This strategy articulated key messages and unique selling points that set the school apart in the regional and boarding school market, helping the school confidently define its voice.

Visual storytelling played an essential role in this repositioning. In building a dedicated photography and videography library, we were able to capture authentic moments of learning, leadership and community, giving the school a bank of high-quality assets to support campaigns well into the future.