Getta Betta
Getta Betta was born from the coming together of two strong food cultures – the award-winning coffee of Good Morning Coffee Trader and the “quality above everything” ethos of Getta Burger. The new brand needed to capture this fusion and launch with an identity bold enough to stand against multinational fast-food competitors while still feeling proudly local.
The challenge was to create a brand that could communicate consistency, authenticity and quality across every touchpoint. The identity had to feel fun, joyful and nostalgic while clearly signalling Getta Betta’s point of difference: real coffee, real burgers and real ingredients, served fast without compromise.
Vetta Creative developed a brand platform that combined retro inspiration with a modern edge. The logo system, colour palette, photography and typography were designed to be instantly recognisable and flexible across environments. This foundation was rolled out into signage, packaging and uniforms, giving stores a distinctive personality that aligned with Getta Betta’s values of authenticity, consistency and quality.
Digital marketing assets carried the same bold and playful tone online, ensuring the brand lived just as strongly on a drive-through menu board as it did on a social media feed. The result was an identity that brought Getta Betta’s story to life — coffee and burgers done better, with pride, local flavour and a touch of nostalgia.
Getta Betta now stands as a brand that is joyful, confident and unmistakably its own. More than just a fast-food outlet, it has become a destination where customers can count on better mornings, better burgers and a better experience, every time.
