St Patrick's College
For more than 150 years, St Patrick’s College has been part of the fabric of Townsville, shaping generations of young women. Yet in a competitive education landscape, the College needed to tell its story in a way that spoke to today’s families — one that would highlight its heritage while also reflecting a modern, future-focused education.
Dare to Imagine was developed as an enrolment campaign that positioned the College as a place where girls can dream bigger, think differently and discover their potential. Rather than relying on generic school advertising, the campaign needed to capture the essence of St Patrick’s — a community where faith, learning and opportunity come together to create a distinctive experience for every student.
The creative approach brought this to life by placing students at the centre of the story. Through authentic photography and film, we showcased real moments of curiosity, leadership, achievement and friendship. The phrase Dare to Imagine became a powerful call, encouraging prospective families to see beyond the classroom and envision the possibilities an education at St Patrick’s could unlock.
The campaign extended across print, outdoor, digital and social channels, ensuring visibility for parents and cut-through with younger audiences. Each asset carried the same sense of energy and optimism, blending tradition with a modern, forward-looking tone.
Dare to Imagine resonated strongly within the community, sparking renewed interest in enrolments and reinforcing St Patrick’s reputation as a school that not only educates but also empowers. It has since become a defining platform for how the College communicates its values and vision for the future.
