Month: November 2022

Originally from the Burdekin, Kassia moved to Townsville in 2001 to study a Bachelor of Creative Arts in Communication Design at JCU. After which she spent 10 years honing her Graphic Design skills working at advertising agencies, for government departments and as a freelancer.

After seeing a gap in the market Kassia co-founded Vetta Creative with her ‘work wife’ Sarah Hill in 2012. ‘We were creating this amazing content that never saw the light of day because it came down to bad delivery. We care about the delivery; we care that it actually gets out there in the world and that it moves businesses forward and we take great pride in that.’

Kassia is passionate about strategic creativity, ‘Agencies are held more to account now more than ever. But this presents an exciting opportunity to target campaigns like never before and to achieve measurable success for the client. A way to prove that creativity actually works. It really does rely on your nous and creativity which is the only thing that people can’t do themselves in a lot of circumstances.’

Luke McLeod joined the Vetta team in 2021 as a Content Creator. With seven years of experience as a photographer and videographer, producing content for television and social media, as well as live sports and events coverage.

Luke grew up in Mackay, where he completed a traineeship in media and quickly transitioned to a full-time camera operator and editor.

In 2017 he moved to Townsville, where he studied a Bachelor of Creative Arts and Media in Photography at JCU, whilst working as a freelance photographer and videographer.

Luke enjoys working in our creative environment where he gets to collaborate and learn from our design and marketing teams.

As a St George-Illawarra Dragons tragic, you can find Luke most weekends donning the Red V in the streets of Townsville the morning after a win.

Callum joined the Vetta team in January 2021, shortly after he graduated with a Bachelor of Business from Queensland University of Technology in 2020 majoring in Marketing and International Business.

Callum’s head-on approach to marketing and communication challenges, combined with a keen eye for brand perception and reputation, saw him transition to the role of Marketing Coordinator just six months into his time at Vetta.

Constantly widening his knowledge base in the technical workings of the digital sphere, Callum is our resident social network and website optimisation specialist. From platform integrations to audience targeting, Callum brings an analytical approach to all marketing activities and campaigns to get your message to the right people at the right time.

Callum is an active member of the Townsville Cycle Club; loves making the spontaneous day trip and can whip up a storm in the kitchen. A Sydney Swans tragic, you can also find him walking with Luke around town in red and white after a win.

Robert Crispe joined the Vetta team in April 2020 as a Content Director/Producer with eight years’ experience in filmmaking, directing and producing. He leads our team of visual storytellers; a creative collective who work with a wide range of clients from concept stage to delivery of both commercial and artistic videos and photos.

Robert first discovered his passion for filmmaking while studying for a Bachelor of New Media Arts at James Cook University in his hometown Townsville. After graduating Robert relocated to London to work as an in-house content director/editor for adam&eve, DDB before returning to Australia to join DDB in Sydney. During this time Robert worked on commercial campaigns, creating content for iconic brands such as Volkswagon, Sydney Opera House, McDonald’s and electronic group Pnau, whilst independently directing music videos for artists in Australia and abroad.

Robert brings his wealth of experience to the Vetta team, providing clients with on-brief visual works while applying his innovative and unique filmmaking style to projects with an out-of-the-box approach. He describes his style as empathetic and raw which he expresses by experimenting with in-camera techniques to create an immersive experience for the viewer that explores human connection.

Robert enjoys a relaxed lifestyle and spends his weekends drawing, looking after his plants and watching films.

Su joined the Vetta team in May 2021 as our Senior Graphic Designer with more than 20 years’ experience in digital design and print.

Su honed her skills at JCU Townsville by studying for a Bachelor of Communication and Design. Receiving a minor in French she found an opportunity to work abroad before returning to work as a designer in Townsville.

Su then spent 15 years in Melbourne where she designed for a number of national brands. Su was able to combine her passions for design and environmental sustainability with companies Australian Ecosystems, Biofilta and Live at The Cape.

Su loves having the opportunity to be creative and turn information into something visual that can have a lasting impact and influence on people.

Sarah relocated to Townsville from Mackay in 2000 to pursue a Bachelor of Creative Arts in Communication Design at JCU. Following a traineeship at Perc Tucker Gallery, Sarah embarked on a successful career spanning over a decade as a Graphic Designer and Marketer within Townsville’s advertising sector.

In 2012, her path intersected with fellow designer Kassia Piva, leading to the establishment of Vetta Creative (then known as Vetta Productions).

For the past 13 years, Sarah has dedicated her efforts to elevate Vetta Creative as the premier creative agency in North Queensland. The agency has grown into a team of eight skilled professionals offering comprehensive marketing consultancy and content creation services.

Sarah is deeply committed to leveraging creativity to help clients realise their business objectives, and potential.

‘Before we opened Vetta Creative, we saw a lot of colleagues underutilised and eventually leave town because they weren’t being challenged creatively. We also saw a lot of marketing spend being sent to agencies down south, who did not understand our unique North Queensland culture. It’s important to us that we align local businesses with creative people that benefit from each other. Being local has huge advantages and allows you to see opportunities in the market that no one else can.’

In her spare time…ha ha, just kidding, business owners don’t have spare time.