Month: November 2022

Originally from the Burdekin, Kassia moved to Townsville in 2001 to study a Bachelor of Creative Arts in Communication Design at JCU. After which she spent 10 years honing her Graphic Design skills working at advertising agencies, for government departments and as a freelancer.

After seeing a gap in the market Kassia co-founded Vetta Creative with her ‘work wife’ Sarah Hill in 2012. ‘We were creating this amazing content that never saw the light of day because it came down to bad delivery. We care about the delivery; we care that it actually gets out there in the world and that it moves businesses forward and we take great pride in that.’

Kassia is passionate about strategic creativity, ‘Agencies are held more to account now more than ever. But this presents an exciting opportunity to target campaigns like never before and to achieve measurable success for the client. A way to prove that creativity actually works. It really does rely on your nous and creativity which is the only thing that people can’t do themselves in a lot of circumstances.’

Luke McLeod joined the Vetta team in 2021 as a Content Creator. With seven years of experience as a photographer and videographer, producing content for television and social media, as well as live sports and events coverage.

Luke grew up in Mackay, where he completed a traineeship in media and quickly transitioned to a full-time camera operator and editor.

In 2017 he moved to Townsville, where he studied a Bachelor of Creative Arts and Media in Photography at JCU, whilst working as a freelance photographer and videographer.

Luke enjoys working in our creative environment where he gets to collaborate and learn from our design and marketing teams.

As a St George-Illawarra Dragons tragic, you can find Luke most weekends donning the Red V in the streets of Townsville the morning after a win.

Su joined the Vetta team in May 2021 as our Senior Graphic Designer with more than 20 years’ experience in digital design and print.

Su honed her skills at JCU Townsville by studying for a Bachelor of Communication and Design. Receiving a minor in French she found an opportunity to work abroad before returning to work as a designer in Townsville.

Su then spent 15 years in Melbourne where she designed for a number of national brands. Su was able to combine her passions for design and environmental sustainability with companies Australian Ecosystems, Biofilta and Live at The Cape.

Su loves having the opportunity to be creative and turn information into something visual that can have a lasting impact and influence on people.

Sarah relocated to Townsville from Mackay in 2000 to pursue a Bachelor of Creative Arts in Communication Design at JCU. Following a traineeship at Perc Tucker Gallery, Sarah embarked on a successful career spanning over a decade as a Graphic Designer and Marketer within Townsville’s advertising sector.

In 2012, her path intersected with fellow designer Kassia Piva, leading to the establishment of Vetta Creative (then known as Vetta Productions).

For the past 13 years, Sarah has dedicated her efforts to elevate Vetta Creative as the premier creative agency in North Queensland. The agency has grown into a team of eight skilled professionals offering comprehensive marketing consultancy and content creation services.

Sarah is deeply committed to leveraging creativity to help clients realise their business objectives, and potential.

‘Before we opened Vetta Creative, we saw a lot of colleagues underutilised and eventually leave town because they weren’t being challenged creatively. We also saw a lot of marketing spend being sent to agencies down south, who did not understand our unique North Queensland culture. It’s important to us that we align local businesses with creative people that benefit from each other. Being local has huge advantages and allows you to see opportunities in the market that no one else can.’

In her spare time…ha ha, just kidding, business owners don’t have spare time.